About
Luxury is timeless, and at Avant Garde, we are dedicated to curating the finest pre-owned treasures for those who appreciate rarity and refinement.
Our journey began in 2018 in London with a dedication to making rare and timeless treasures accessible to connoisseurs worldwide. Entering the world of second-hand luxury, we set out to connect discerning buyers with the finest pieces, offering a curated selection of iconic watches, handbags, and fine jewellery that embody heritage, craftsmanship, and enduring value.
Our expertise and dedication led to remarkable growth, with over 100 luxury assets sold each month — both online and in person — while welcoming clients to our lounge office in the heart of Mayfair. Along the way, we built trust, established lasting relationships, and earned a reputation for delivering unparalleled value.
Today, as Avant Garde, we are proud to showcase what we do best: sourcing the most valuable luxury items and providing you with accurate, transparent insights into retail and market prices.
Our mission is clear — to ensure that every choice you make brings the utmost value, driven by our unwavering professionalism and commitment to excellence. We believe that luxury is an art — an investment in heritage, craftsmanship, and enduring beauty.
Welcome to Avant Garde, where luxury meets knowledge, value, and trust.
Let customers speak for us
I am thrilled with my recent purchase of a Rolex from Avant Garde Luxe. The entire experience, from browsing their collection to the seamless delivery, was outstanding. The team provided expert guidance, ensuring I selected the perfect timepiece. Their attention to detail, professionalism, and commitment to luxury truly set them apart. I’m proud to own a Rolex, and grateful to Avant Garde Luxe for making this acquisition so memorable. Highly recommend their services to anyone seeking unparalleled quality and expertise.
